These days, betting sites have to work harder than ever to keep their customers happy. New UK bookies are entering the market on a regular basis and it’s likely that the industry will get even more crowded in the months and years that lie ahead.
Having a welcome betting bonus is a great way to entice new players in but the issue for most bookies is getting them to stay there. The most obvious way in which to do this is by listing ongoing promotions that reward customers for their loyalty and among the most popular of these are money back offers.
Money Back Specials for Football
Money back offers can come on any sport but like most promotions, the majority of these will centre around football. It’s been confirmed as the most popular sporting market for the betting community so this is an obvious place to look first.
Acca Insurance Offers
Some promos will take accumulator bets and give you money back if one leg lets you down. Like all deals, these will vary depending on which outlet you are using but in general, these will take four to five picks at set minimum odds. If all selections win then you collect but if just one fails to land then you get your stake back up to a certain figure.
These can prove popular simply because many of us like to place at least one multiple across the sporting weekend. Profits can be high but exposure is greater and that’s why ‘insurance’ deals such as this one can prove to be so useful.
Bore Draw Money Backs
Other money back offers can come for specific events; for example, bet365 and William Hill are among a number of online betting sites who give money back if a football match finishes with a 0-0 scoreline. Others may refund if a goal is scored in injury time to spoil your bet slip or if your pick in the first goal scorer market fails to find the net first but goes on to score an any time goal.
The Acca Insurance deals that are mentioned above can apply to a whole range of sports. They are quite popular across the sportsbooks but while they may apply to any event, they can feature heavily in the tennis and American Football markets.
One offs can appear in any sport: Paddy Power have published regular offers in major cricket T20 tournaments where the losing side scores more than 175 while a common promo comes in horse racing and will refund if your pick is beaten by the favourite.
Those are just examples and deals of this kind come in all the time so watch the news feeds to find the best of them.
Points to Note
Terms will vary from bookie to bookie and you should always check the specifics for any money back offer but there are general points that are worth mentioning here. For football offers, it’s very common for refunds to come, only if you have placed a bet in a certain market.
For bore draw breakers, this could apply to the result and correct score markets only and for acca refunds, that list might extend slightly to include Both Teams to Score.
Certain leagues might be excluded too and a bookie may just restrict the bets to the popular divisions around Europe. Once again, terms in relation to this will be outlined in full.
For acca insurances, these will generally be for straight line multis so formulas such as Heinz, Lucky 15s and 31s will not be admissible. Finally, for all football and sport offers, the vast majority will be for ante post betting only and will exclude any live bets.
Also, you may either receive your refund back as cash, into your account, or it’s more common for it to appear as free bet tokens so you will then need to check the free bet terms that apply to the bookmaker in question.
There are obvious benefits to the punters, particularly those who already use the types of bets that these promos are targeting but what’s really in it for the bookies? Why would they want to give money away to customers who are already on their books?
Of course, while there may be a number of refunds paid out on an event, the betting site could yet make a profit from the number of losing bets that don’t qualify for the refund. But overall, they want to get dormant accounts playing again and to keep regular punters interested so that they come back and play even more.
Yes the bookies won’t ultimately lose out but for those players who take advantage of a money back offer and actually land a refund, it’s a nice bonus to have and it could lead to a profit if we bet more successfully next time.
These days, the majority of betting sites will offer much more to customers who are looking for other ways to bet. All the main brands are likely to have a separate casino site and there are other options such as bingo and lottery too.
If you are a regular player with one particular bookie then, in all probability, you will also receive offers via email or text encouraging you to sign up. Poker is another aspect of online play that is actively promoted by many brands so, if you are thinking about playing but have yet to get involved, why should you consider crossing from bookie to the card tables?